We’re glad that you found our post on 50 most commonly mispronounced words useful. Due to popular demand, we’ll be extending this to a series. We’re covering different categories ranging from food to countries. This month, we’re going with brand names! 

Some brand names are easier to pronounce than others. Most of us have probably mispronounced one brand name or another at some point. Language is tricky, everything sounds right in your head until you say it out loud. And get funny looks. 

There is a fix, and that is to know the words yourself. 

  • Adobe: Uh-doe-bee 

  • Adidas: Add-dee-dass 

  • Allianz: Ali-ahntz 

  • Amazon: Ama-zun 

  • Anna Sui: Ah-na swee 

  • Asus: A-seuss 

  • Audi: O-dee 

  • Aveda: Ah-vay-da 

  • Badgley Mischka: Badge-lee meesh-kah 

  • Balenciaga: Bah-len-see-ah-gah 

  • Balmain: Bal-mah 

  • Benetton: Bene-tawn 

  • BMW: Bee-em-vee (the real German pronunciation) 

  • Buick: Byue-ik 

  • Burberry: bur-bur-ree 

  • Bvlgari: Buhl-guh-ree 

  • Chevrolet: Shev-ro-ley 

  • Chopard: Shop-arr 

  • Christian Dior: Kris-tyah dyohr 

  • Christian Loubotin: Kris-tyah loo-boo-tan 

  • Del Monte: Del mon-tay 

  • Dolce & Gabbana: Dol-chey and gab-ana 

  • Ermenegildo Zegna: Er-men-a-geel-do zane-ya 

  • Givenchy: Jhee-von-shee 

  • Godiva: Go-dee-vuh 

  • Gucci: Goo-chi 

  • Guerlain: Ger-lah 

  • Hermes: Air-mez 

  • Hoegaarden: Hoo-garden 

  • Huawei: Wah-way 

  • Hublot: Oo-blow 

  • Hyundai: Hun-day 

  • Ikea: Ih-kee-ah 

  • Jean Paul Gaultier: Zhon paul go-tee-ay 

  • Lamborghini: Lambor-gee-nee 

  • Lancia: Lan-cha 

  • Lanvin: Lanh-vahn 

  • Laphroiag: La-froyg 

  • Louis Vuitton: Loo-ee we-taahn 

  • Mercedes-Benz: Mur-say-dees-bens 

  • Miele: Meal-uh 

  • Miu Miu: Mew mew 

  • Mont Blanc: Mon-blank 

  • Moschino: Mos-key-no 

  • Nike: Nigh-key 

  • Nutella: New-tell-uh 

  • Peugeot: Poo-zho 

  • Piaget: Pee-ah-jay 

  • Pierre Cardin: Pee-air car-dohn 

  • Porsche: Porshaa 

  • Renault: Re-no 

  • Salvatore Ferragamo: Sal-vah-tor-re fer-ra-gah-moh 

  • Samsung: Sam-song 

  • Schwarzkopf: Shwartz-kof 

  • Sega: See-ga 

  • Shu Uemura: Shoe-oo eh-moo-rah 

  • Sriracha: See-rotch-ah 

  • Stella Artois: Steh-la arr-twa 

  • Tag Heuer: Tag-hoy-yer 

  • Versace: Vur-sah-chay 

  • Volkswagen: Foaks-vaa-gun 

  • Yves Saint Laurent: Eve-sanh la-rahn 

  • Zara: Dzah-rah